Glossier, a digital-first beauty company, joined our Wasserman
#Wubble gifting initiative in July, and with the success of that, they brought back their iconic Body Hero Campaign featuring six Wasserman athletes.
The entire process – from initial conversations through to campaign execution and eventual first-ever WNBA beauty partner deal announcement, was only three months. This speaks volumes about the power of our women and the foresight of Glossier – committing long term to women’s sport, in particular Black women and athletes in recognizing and investing in their impact and ability to move culture.
For more info on this campaign please send us a DM.
#TeamWass #womenathletes #womenempowerment