Ho‘olaule‘a means celebration, but for us it’s also an expression of gratitude. Each year, we hold our interpretation of this storied Hawaiian tradition on Maui’s North Shore. The event gathers some of the world’s best elite paddler’s to race the legendary 8-mile Maliko downwind run. Registration is now open on our site, just swipe up on today’s story to enter. . . #OluKaiRace #AnywhereAloha #OluKai