Myth busting alert 🚨 Did you know that when your hair feels dry or straw-like it’s not all because of a lack of moisture? Moisture is important for our hair, but how healthy and soft our hair feels is mostly affected by the hair’s cuticle, which is the outermost protective layer of the hair shaft. If your cuticle is damaged, it becomes roughened and raised which can let moisture easily enter or exit the hair. This leads to brittle and weak hair that is more prone to frizz and won’t hold a style. Panasonic’s exclusive nanoe™ and Double Mineral technology is designed to support the health of your hair’s cuticle. nanoe™ creates super tiny electrostatic atomised water particles that penetrate the hair, helping to create the optimal moisture balance while also tightening the cuticle and increasing cuticle cohesion to lock the moisture in. This results in: - Smoother, softer hair - Reduction of frizz and flyaways - Enhanced shine as hair is enriched with moisture without being overloade...