Here’s our third and final teaser in our ongoing campaign for thermofisherscientific’s QuantStudio Pro qPCR systems! Finally, it was time to unveil the product and specify the amazing new features in detail. We used a more traditional lighting setup to bring the product into focus. But it wasn’t enough to just see the product itself… we depicted the many smart features with graphical call-outs and overlays, conveying the rich technology that powers a smart workflow. We also introduced the human element, as these features are ultimately in place to increase usability. We used close up footage of our talent, emphasizing how this product sees and hears the user through the facial identification or voice commands. . . #videoagency #videoadvertising #qpcr #motiongraphics #motiondesign #futureui #fui #synthwave