We are SO proud to partner with companies that understand women have a unique place in the economy, like BozardLincoln Often, we hear messaging around women's purchasing power only related to our clothes, makeup or other 'visual' products that 'help us look better.' That couldn't be farther from the truth. Women are the primary purchasers for our entire families - we lead purchasing decisions in most categories. We decide which doctors our kids (and often parents) go to - and which insurance we sign up for. We buy clothes for our kids and often our spouses, we choose the family car, we set property values when we choose the neighborhood we buy our homes in.. and we buy the furniture in our houses. Oh yeah... and we make up FIFTY SEVEN PERCENT OF THE WORKFORCE! We LOVE seeing brands that recognize the power of women - as active leaders and as engaged employees! Cheers to one of our absolute favorite partners, BozardLincoln! #fiercemamas #femalebusinessowner #womenempoweringwo...