Dewey Lucero’s family has been growing and farming olives in Northern California for 4 generations, with olive trees over 100 years old. In 2015, Dewey discovered his passion for making olive oil and started WildGroves. He has been producing unique and award-winning olive oil ever since, building a loyal customer base who feel connected to the product. “We’ve noticed a better connection with customers when it comes to being locally grown and family oriented. I think it has strengthened our customer retention substantially, as we have very loyal customers that always email me how much they like our products or even how they used it in their previous night’s dinner...it's heartwarming to hear.” We’re proud to partner with QuickBooks to back small businesses like Wild Groves all holiday season long. Learn more about how you can support small businesses in your community at ShopSmall.com. #ShopSmall #BackSmallBiz