Hurray iamlilbub, Animal Planet's official spokescat!!! Announced today here in #Austin at #SXSW via #Meerkat live stream! #SxCATSTAR -------------------- 'Meerkat CEO Ben Rubin joined Animal Planet as the network used the streaming app to announce internet cat LIL BUB as its official spokescat.' (L-R) Internet cat LIL BUB and owner Mike Bridavsky, Jackson Galaxy of the series "My Cat from Hell," Animal Planet General Manager, Rick Holzman, and Meerkat CEO Ben Rubin