Spotify is going social! 📣 The music streaming giant shocked the Internet with news of its newest feature to its mobile app: a scrolling visual feed. Similar to the TikTok and Youtube Shorts U.I, users can swipe through their vertical home feed to discover new music catered to their personal taste, accompanied by video content. 📹 The introduction of a visual element to Spotify is a game-changer, adding extra personalization to the platform as well as mimicking TikTok’s ‘endless scroll.’ However, not everyone is pleased with this change. With so many apps following in TikTok’s footsteps, people are starting to complain about the lack of versatility on the platforms. However, we think that this can be an excellent opportunity for Creators and Brands.💡 For Creators, this is the ideal time to start a new podcast series since discoverability will be at its peak with the help of Spotify’s algorithm. For Brands, this is a great chance to expand onto other platforms and implement a visua...