Athletes are micro-media companies. I shared some La Liga data at the 2019 World Football Summit that proved this — and definitely surprised the crowd in Madrid 82/100 #Tweet100 Opendorse #NIL #Endorsements #AthleteMarketing #SportsMarketing #Entrepreneurship #Startup #SportsTech #AthleteTech #NameImageLikeness #AthleteEndorsements #CollegeSports