Momofuku filed a trademark application for “chili crunch” with the U.S. Patent and Trademark Office on March 29, according to reports.⁠ ⁠ The company sent cease-and-desist letters to small businesses that use “chili crunch” in their product descriptions.⁠ ⁠ The move sparked discussions about the use of culturally significant terms and the implications of such trademarks on competition and cultural traditions.⁠ ⁠ What are your thoughts on the trademark?⁠ ⁠ ⁠ 🌶️Learn more in the full article on our website in our linkinbio ⁠ ⁠ ⁠ 💬Comment “email” to sign up to our daily newsletter.⁠ ⁠ 📰Follow us for the latest Asian News NextShark⁠ ⁠ ⁠ ⁠ ⁠ #news #davidchang #momofuku #trademark #chilicrunch #chilicrisp