#Luft5 - April 2018 . Photo : camdenthrasher for Luftgekühlt . 1953 356. - The 55hp 356 America was US importer Max Hoffman's idea for an entry level model offered from Nov. 1952 through April 1954 with one visor, radio delete, corduroy interior, plain wheels, no air vents, rear seat back or passenger recliner and cost $3,400 v. $4,300 for the 70hp Super.