Introducing Joga Feio. To change the game, you have to win it, and sometimes you have to play dirty. This rebellious project is a collaboration between worldiefc, frgm.tv, and __crossbar__, seeking to combat over saturation and conformity by empowering creatives who have their own style. Joga’s work with talented artists across the soccer space will be auctioned and help raise money for social causes. Up first, Geoff Gouveia’s Football Guernica, which he mirrored after Pablo Picasso’s world-renowned mural and reworked many original elements into famous ‘Feio’ moments from soccer history. It’s a stunning way to kickoff the brand, and one that ironically reminds us there is beauty in all parts of the game. 📸: sebasbk #soccermural #artisticmural #newyorkcityphoto #nycsoccer #nycfootball #footballcafe #jogafeio #jogabonito #soccerartist #footballartist #footballart #clubelevenmag