At New Tradition, we’ve always believed the advertising we have the privilege to display is similar to a beautiful piece of art. Like any masterpiece, framing and positioning are absolutely critical. It is with great honor that we announce our latest digital project alongside our partner Osik Media was selected by the city of West Hollywood for their Sunset Arts & Advertising Program. We are not only proud of the signage but the public utility that we will be providing to the West Hollywood community. #OOH #WestHollywood #WeHo #SunsetBlvd #SunsetStrip #advertising #art