With Spring Rush only a week away, we're launching our Countdown to Rush, where we'll be giving you a different reason each day why you should join the Trojan Knights. Reason #7: The Victory Bell. The rivalry trophy between USC and the Southern Branch of the California State Normal School (now called UCLA), the Trojan Knights have a long and storied history with the Bell. As the original liberators and guardians of the Victory Bell since 1941, we maintain, keep, and escort the Victory Bell whenever it is in USC's possession. Whether it's painting it a beautiful shade of cardinal, ringing the bell on the sidelines at football games, or escorting it at official university functions, wherever the Victory Bell is, you can be sure that the Trojan Knights are there as well. #FightOn #VictoryBell #RushKnights