Recognizing their cultural value, players are increasingly leaning into entrepreneurial endeavors, shifting their on-field personas to become media moguls, fashion icons, investors, tastemakers, business leaders and cornerstones of their communities.⁠ ⁠ SporticoLive is bringing together the athletes, the visionaries and business leaders who are paving the way for future generations of multi-hyphenates.⁠ ⁠ ⁠ Sign up for our #SporticoLive at the link in our bio.