These days it seems like a lot of focus is being put on cutting costs (cheapening of packaging and formulas, scaling back in-person education, not going to hair shows, laying off salespeople, giving up on building community). While it may result in increase profits in the short term, it comes at the expense of the stylist community and the overall health of our industry. At Danger Jones we believe there is a better way. It’s not about cutting costs, it’s about increasing quality… and it shows up in everything we do. And we’re just getting started. We’re now 2 months old and we want to thank the community for the warm welcome and strong support. ♥️. #dangerjonescreative #dangerjones