The Watchmaker Norman Rockwell stated, “One of my best, I think,” in his autobiographical book The Norman Rockwell Album of his painting The Watchmaker painted in 1948 as a commission from The Watchmakers of Switzerland, now known as the Federation of Swiss Watchmakers. The Swiss firm was seeking a marketing campaign that could elevate their brand globally, and they needed an artist who could generate maximum impact in a single image. Rockwell, at the height of his fame, fit the bill. As America’s preeminent illustrator, Rockwell was one of the greatest mass communicators of the century. Painting a sweeping range of topics during a century of extensive technological and social change, he helped forge a sense of national identity through his art. #normanrockwell #normanrockwellart #normanrockwellpainting #illustration #illustrator #artist #watchmaker