Three TikToks. That’s how many enjoyable clips of funny skits and dancing videos I could watch until a commercial about the upcoming movie “Fall Guy’’ took over my screen. I rolled my eyes and kept on scrolling, three videos later I groaned as an advertisement for Duracell batteries came up.
I remember a couple of years ago there were no ads on TikTok, and I could just spend way too much time watching funny clips and following the latest trends. But as the popularity of TikTok rose, so did the number of ads.
From sponsored posts to influencer endorsements, it seems like there is no escape from the constant stream of advertisements that litter the platform. This over-saturation of ads disrupts the user experience.
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