For #entrepreneurs, there are 3 important phases that I call the 3 C’s: (1) Curiously Creative: Allow yourself to think creatively without boundaries or filters until you arrive at your idea. (2) Consummate Critic: This is a time for healthy #skepticism. Question every aspect of your idea with deep introspection, empirical research, and earnest assessments from people you trust. (3) Committed Crusader: If after phases 1 & 2 you are still convinced that your #venture is sound, you then flip a switch within your heart and your brain—and move from #Critic to Crusader. From that point forward, you can never look back or give up. You draw #strength from knowing you tested and retested. Of course, you will continue to make #mistakes and incorporate lessons learned. You have to be a critical thinker at all times. But, during the Crusader phase, you cannot doubt the essence of your #pursuit. #wednesdaywisdom