When you've spent decades studying gender in televised sports, and ratings for a women's NCAA championship make history... how does this moment feel? We caught up with Michael Messner, USC Dornsife Professor Emeritus of Sociology, a genuine fan of the game who offered his thoughts. To see his research, check our link in bio. #USCDornsife #UniversityofSouthernCalifornia #NCAAWBB #NCAAwomensbasketball #womeninsports #NCAAMBBratings #genderinsports #sociology #TitleIX #jujuwatkins #caitlinclark #angelreese #genderinsport