Non-Ted Lasso aficionados may see the billboard at College Drive and Interstate 10 in Baton Rouge as ridiculous.⁠ ⁠ It breaks all the rules of a good billboard. The font is too small. The message is too long. Overall, it is anything but simple. ⁠ ⁠ Despite it all, the 103-word note from Lasso, the fictional American football-turned-soccer coach in England from Apple TV, directed to the very real Cameron Carter-Vickers, a player on the U.S. Men's National Soccer Team, is turning heads and getting attention from every angle.⁠ ⁠ Read the backstory on the billboard at the link in bio.⁠ ⁠ Photo by Travis Spradling⁠ ⁠ #WorldCup #TedLasso #BatonRouge #CameronCarterVickers