In the heart of downtown Boone, surrounded by the hustle and bustle of a booming college town, is the Mast General Store. The store is a landmark mercantile known for its barrels of candy and the plethora of outdoor gear sold for those in Boone wanting to get outside and enjoy the beauty of the mountains we call home. Unknown to some visitors of the King Street store is the company’s deep roots in Watauga County with over 100 years of community, service and support. In its early days, the store served as a location for the residents of Valle Crucis to trade spices or crops for items they needed, said Sheri Moretz, the storyteller for the Mast General Store. Read more in the story by @brileyturpin at the link in our bio! Photo by @e3s.photography #appstate #boonenc #theappalachian #studentjournalism