Advertising design had been #TomiUngerer’s main preoccupation in Strasbourg in the 1950s, and he set about forging contacts in the New York advertising world upon his arrival. Among Ungerer’s most memorable campaigns were those for the #NewYorkTimes and the #VillageVoice where the artist was entrusted with designing posters for display throughout the transit system. Tomi was perhaps proudest of his campaign for the Village Voice where his tagline “Expect the Unexpected,” which had been rejected by the New York State Lottery for which it was originally intended, proved the perfect fit. According to the artist, “To me, poster remained the queen of media. ... It all relies on the first sight. ... Creating the poster thus represents an incredible challenge. As always in advertising, what counts is the idea, enhanced by a graphic design that should be as simple and direct as possible.” Ungerer’s retrospective is on view through March 22. Wed-Sun 12-6pm; Thurs 12-8pm #ExpecttheUnexpected #...