@jimmyjohns is tapping into the 4/20 culture and we’re going HARD. From nonstop 4/20 content all month in April to the release of a Dope Dime Bag and exclusive merch, here’s how our creative team grew Jimmy Johns more than 30K followers on IG and more than 5K on tiktok within DAYS — and some interactions with your favorite celebrities. #420 #marketing #jimmyjohns #relevance