Turn Your Ideas Into Reality With Shopify: shopify.com/idea Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage. In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire. Act I 0:00 - Intro 1:30 - Growing up, childhood home 3:45 - Musical beginnings 5:21 - Jobs after high school 7:28 - First album, responsibilities as a father Act II 9:06 - Early local support, understanding digital marketing 12:00 - Starting an LLC, producing merch in-house 14:29 - Songwriting process, learning publishing and distribution 17:25 - Building and empowering h...