Ian McCracken is willing to do whatever it takes to help the children and families of the Connecticut Children’s Medical Center. With hundreds of philanthropic and charitable initiatives vying for our students’ attention each year, the Quinnipiac senior struggled to find a creative way to bring attention to the beneficiary of our annual six-hour dance marathon known as ‪#QTHON‬. “I want it to become part of the culture,” he said. After much thought, he launched fundraising and awareness campaign utilizing social media and an online video series where he would complete more ambitious tasks as he raised more money. Utilizing the skills he learned in the classroom, the marketing major and president of the Quinnipiac chapter of Delta Tau Delta got to work toward his $2,000 goal. He quickly passed his $500 goal, and promise of baking a cookie for each of the first 100 participants of QTHON, and then the $950 goal, and promise to let kids paint his face at QTHON. When he reached the $1,300 m...