"It's a look and feel that a color image can’t give you, an almost timeless quality." ••• The whole idea of capturing an ‘#AlternativeView’ is to find a fresh way to cover or showcase an event which is totally unique. For a few years, I was experimenting with different #cameras, angles and techniques while covering my day to day work and we found that it was something customers really picked up on. But it's not just about taking an #image and quickly turning it #blackandwhite and sending it out. The image has to have a look and a feel that a colour one can’t give you - an almost #timeless quality. There is something about the simplicity of black and white which to me is so intriguing. - garethcattermole ••• Follow GettyEntertainment for more coverage from #Cannes. #DoutzenKroes departs the #MartinezHotel 💋 during the 69th annual #Cannes2016 Film Festival | May 11, 2016 | Gareth Cattermole/Getty Images for #LOreal | #GettyEntertainment