We have officially begun our partnership with @veritreeofficial to ramp up our sustainability efforts and make a lasting impact. Their cutting-edge technology ensures transparency and accountability in our tree-planting projects, paving the way for a greener future. 🌎️ #BEsustainable #betterthanever⁠ ⁠ Starting this Earth Day, April 22nd, 2024 we are beginning a new exciting initiative! 5 trees will be planted for every retail store purchase through shop.beultimate.com moving forward.⁠ ⁠ To really kick things off we will be increasing our commitment to 8 trees per retail store purchase for the first 8 days of the initiative!⁠ ⁠ Learn more: Link in Bio