Swipe for behind the scenes ➡️ See yesterday’s post to play all the levels 🤗 This video was months in the making! Here’s how we made it: 👉 Step 1 - The Pitch I've wanted to create a "video game" using Instagram carousel posts for over a year now. When lego reached out to me, I thought this would be the perfect idea for them. Now's my chance to get this project funded! So I pitch them this idea, cross my fingers and wait... and they approve it! 👉 Step 2 - Storyboarding I usually make test videos before I make a video for real, and for this one the test video was especially important because of how the experience was interactive - I needed to test it! 👉 Step 3 - Testing I showed over a dozen people my storyboard and watched them play it. They found SO many issues. What you're seeing is the 8th version of the storyboard  - but in earlier versions, I had way too many levels, more confusing levels, timing that was too fast or too slow... and SO many other issues. I'm so glad I did...