Our #CoJMCAlumni spotlight this week is Lourdes “Lulu” Almazan, a Lincoln native. She was the CoJMC's first American Advertising Federation (AAF) Most Promising Minority Student. . Lulu, a 2008 ADPR and graphic design double-major, is now a senior art director at Publicis Experiences, an experiential marketing agency in Chicago. . Lulu said one of the most important things she learned at the #CoJMC was to think strategically about design. . “Graphic design is not just about making things ‘look pretty’,” she said. “Experiential design brings brands to life in a different way than traditional avenues. Successful design creates an immersive experience for the audience and being able to connect your artwork to an overarching concept is vital in making that happen.”