Our story began fifty years ago, with a chance meeting between a shrewd entrepreneur and a multi-Olympic medalist. The entrepreneur was the ambitious Horst Dassler - then president of adidas France, founded by his father Adi Dassler and the athlete was Mark Spitz, regarded as "Mark the Shark" who was the world's number one swimmer at that time.     The spark was kindled at the 1972 Munich Olympics. Dassler was a keen spectator: from the deck of the Olympic swimming pool, he watched Spitz compete and earn seven gold medals (while also setting seven new records) and amazed by that moment, the visionary Dassler realized the business value of a company associated with Spitz's image, envisioning the launch of a line of exclusive swimwear for the world's top athletes. Mark Spitz's victories did more than inspire generations of swimmers: they inspired the creation of a brand. 
Make sure to follow us! You are going to want to see what is dropping! #arena50 #arenausa #arenawaterinstinct