How does having a game plan help you at a large tradeshow like CONEXPO? Marcia Gruver Doyle, editorial director at EquipmentWorld explains this and more in her recent #DirectAccess Q&A. Q: What can rental companies gain from attending CONEXPO? A: CONEXPO is literally the epicenter of the construction equipment industry in 2020, and manufacturers like to save their big rollouts for shows such as this. Attendees have to come with a game plan because information overload is easy—there are more than 2,800 exhibitors and 2.6 million square feet of exhibit space. Start with your manufacturer must-sees and whittle your way down to the like-to-sees. Along the way, pay attention to the smaller booths that have crowds disproportionate to their size. It may be an indication that something they are displaying is resonating with show goers. Q: How do exhibitors stand out at CONEXPO? A: This is the age-old question and what resonates with crowds at one show may not at the next. I think anything th...