A lot of people in the coaching world talk about athlete buy-in and making sure they know the why. But it is also about the experience. Have they experienced something that they have never done before? Have they experienced something that they KNOW will make them better? Have they experienced something that cannot be duplicated or recycled anywhere else? Create a culture where they know the WHY every time they walk through the door. 📸: jaclynchurch #apec817 #teamapec #summer18