At 2Tall, we always choose to do an animatic over a sketch storyboard when it comes to both the planning aspect and collaboration on projects. Working with an animatic sets everyone up for success, and gets key players on the same page about visual, timing, and audio cues - in a way that plain storyboards just can’t. Here’s the animatic we started with for the Amazon Black Friday piece that aired during Thursday night football this past month. #animatic #animation #2danimation #process #sportsmarketing #football #blackfriday