If you haven’t heard Mented Cosmetics was acquired by West Lane Capital Partners. As a customer, I started to see something was wrong because my shelves were empty and the website wasn’t fulfilling orders.
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It turns out there was fulfillment issues. I am happy they were able to sell and continue to have success in other parts of their lives. The brand now under West Lane will no longer maintain the retail partnerships and move back to a direct to consumer or (DTC) model.
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Did I check clearance to see if I could still grab anything? Yes, yes I did 🥲
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