How important is your customer?
Creators/influencers, remember: YOU are a customer! The best way to land deals and partnerships is to be authentic so that you have undoubted trust from your audience. This is the root of influencer marketing. That being said answer these questions before you partner or promote:
- Would I buy this myself?
- How satisfied am I with the product/service?
- Am I being accountable? If the brand delivers you trash, do not try to turn it into diamonds for them. Speak up and get it fixed so you can show you audience how great the company your working with is supposed to be. Not only does it influence your audience, but covering influences the market negatively as well!
Brands, you need to remember the people you select to receive your product or pay to promote are ultimately customers as well! If your products are great they will talk about it organically! If they are bad, they will also talk about it organically! Take EXTRA STEPS to ensure the customers exper...
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