Let's talk engagement rates. Your engagement rate is like a report card for your social media efforts. It measures how much your audience interacts with your content - via likes, comments, shares, and saves - and it can be confusing if you don't know what you're looking for. The key is to remember that impressions and engagements go hand in hand. While growing your impressions is great, keep a close eye to see if your engagement rate follows suit. An increase in impressions, accompanied by a decrease in your engagement rate means that users aren't interacting with your content at the same rate. It also means that it's time to re-evaluate your content to ensure it's geared toward your target audience. #socialmediamanagement #engagementrate #socialmediatips #smallbusinessowner