'Engel & Völkers: In a Word' continues with the next segment: ‘COOL’. Coolness is ephemeral and constantly changing by its very nature. Coolness drives customer excitement, influences buying decisions, and establishes trends in the marketplace. Most people aspire to be cool, and marketers and customers alike respect it, very few people truly understand it. In business, it's important to know how autonomy, authenticity, and attitude work together to establish a brand as cool. 'Engel & Völkers: In a Word' is a video series that uses a single word in each installment to describe the Engel & Völkers brand. Submissions thus far have included bold, classic, competitive, experienced, growth, iconic, inviting, sharp, luxury, and now cool. How would you describe Engel & Völkers? Let us know in the comments below, and maybe your adjective will be chosen next! . . . #evflorida #evamericas #EngelVölkers #EngelVoelkers #realestate #luxuryrealestate #luxury #florida #floridarealestate #inaword #re...