1.6M impressions and 1M accounts reached in March for @goodeatz_jman during one of the slowest months in terms of content for NFL players who aren’t involved in free agency. The real kicker? The content was all catered towards Jamaal’s authentic love of anime and had little to do with football (outside of some imagery.) These insights are absolute GOLD for brands in that industry. Be authentic. But most importantly, don’t be afraid to show it.