Advertising on Facebook and Instagram is one of the best ways to increase your reach over the holiday season, and beyond. For the second episode of our On the Horizon: Holiday Edition series, hosted by angelayee, we caught up with Jesse Íñiguez, Co-Founder of backoftheyardscoffeeco in Chicago. Jesse shared how he was able to push through the challenges of the pandemic and thrive using Meta’s advertising tools, and how his company plans to continue uplifting their community through their SEED (Social impact, Economic development, Environment responsibility, and Direct relationships) model into 2023. Check out the full episode via the link in our bio and watch until the end because Jesse is hooking the Meta Elevate community up with a special holiday giveaway. 🌟 #ontherisetogether #holidaymarketing #hispanicowned #latinxowned