Using video in marketing strategies is a must in the modern marketplace. But what kind of projects should you consider? What options exist? In "How to Choose?: Understanding Your Video Marketing Options," Fierce Little Bird's Lead Producer, Adam K. Allen, addresses the importance of a multi-touchpoint strategy, some of the most common approaches, and the pros and cons of each genre. #bestpractices #video #videoproduction #productioncompany #marketing #creative (Photo: Behind-the-scenes of the Emmy-nominated "Tradition Meets Hoosier Heart: The Carmel Christkindlmarkt") linkedin.com/pulse/how-choose-understanding-your-video-marketing-options-adam-k-allen-vhtoc/?trackingId=zUnwyhCHTWin6X0kFrQamw==