Raised in Manhattan's upper east side, John McPheters has traversed the five boroughs in search of premium and authentic experiences. As the CEO/Co-Founder of StadiumGoods, he's helped cultivate that expectation in Manhattan's SoHo district, where the city's style is defined and boundaries are pushed. Home to flagship stores for streetwear staples and his own curated footwear boutique, the area south of Houston Street remains the epicenter of trend, vision, and quality. #HeinekenNYC #OpenYourCity #21+