@hugo_official made its first official mark on Formula 1 last weekend, hosting its debut HUGO GARAGE event at Miami Grand Prix. Initiated by its partnership with Visa Cash App RB F1 Team, the event honed in on the convergence of racing with fashion, art, and music through a range of inspired activations. From the unveiling of its new capsule collection to a Boiler Room and AFROFUTURE curated line-up, high-profile guests and racing stars gathered over the race-day weekend to enjoy the dedicated programming hosted by the brand. Hypebeast headed to the debut HUGO GARAGE experience to explore how the brand tailored the multi-layered cultural concept to Miami GP. Find out more about the event highlights online now. #HUGOYourWay #sponsored