Official unveiling ‘THE ICON’ at the 76th Cannes Film Festival 🎞️✨ ‘THE ICON’ is the first battery-powered marine craft of its kind presented by BMW and boat maker TYDE with a design concept by bmwgroupdesignworks. It uses a battery-electric drive system with high-voltage batteries from #BMWi supply powerful electric drive system. Ensuring a impressive on-board soundscape, BMW turned to Academy Award winner Hans Zimmer and brings a new era in the enjoyment of sustainable travel on water. BMW points the way for innovative concepts driving sustainable mobility and progressive luxury. #ThisIsForwardism #THEi7M70 #BornElectric #festivaldecannes