On the road to Frieze London, we explored the city in the new all-electric #BMWi7 to relive its long history and rich cultural heritage in music, along with the memories of the legendary musicians who have lived here. Featuring more than 160 of the world's leading galleries with evalangret at the helm, the 19th edition of Frieze London takes place from October 12-16, 2022. For the sixth consecutive year, we are thrilled to continue our partnership with Frieze by sharing this year's #BMWOpenWork edition by nikitagale, who will bring an immersive experience of art, sound, and technology and transform the BMW lounge into an experimental music studio. We also partner with Frieze to present Frieze Music again this year with a performance by selfesteemselfesteem and DJ samgellaitry. Stay tuned for further events at the BMW Lounge and learn more at [link in bio]. attiliaff bmw bmwuk 📸: tomkahler