In 2021, #BMWArtCar artist Jenny Holzer transformed her signature text-based artwork into a three-part augmented reality installation, "Like Beauty In Flames," highlighting the Guggenheim Bilbao's architecture. This AR experience can be accessed from devices anywhere in the world, democratizing art and sparking intrigue with public presentations. Holzer's AR marvel can be experienced via a dedicated app for mobile devices, developed by London-based digital agency holition and is available to download from The Apple App Store or Google Play. _ jennyholzerstudio museoguggenheim #BMWGroupCulture #JennyHolzer