🚩 Frieze London 2021: Open Work with Madeline Hollander Madeline Hollander, who introduced the Open Work commission with an interactive digital activation in 2020, is presenting a live, site-specific installation in the BMW Lounge at Frieze London this week alongside the new, all-electric BMW iX. Hollander's work, titled "Sunrise/Sunset" continues the artist's research into traffic patterns and working without human actors to depict unseen systems of processes. Emerging from an inspiring dialogue with the department responsible for sustainability at BMW Group and investigation into the automatic adaptive system of BMW headlights, Hollander creates for Frieze London 2021, a site-specific, and self-sufficient, live installation composed of hundreds of recycled BMW LED headlights from the BMW Group Recycling and Dismantling Centre. Come check out this mesmerizing artwork at Frieze London! _ mchollander attiliaff friezeofficial bmwuk #BMWGroupCulture #BMWOpenWork #MadelineHollander ...