🎨🚗📱For the first time ever, the renowned BMW Art Cars can be experienced in an augmented reality exhibition! To celebrate 50 years of cultural commitment, we joined forces with acuteart to initiate this unique project. The collaboration will make the Art Cars accessible globally, right at your fingertips. To do this, the real BMW Art Cars were carefully scanned from all angles using a photogrammetry methodology, capturing every detail of the artists’ intervention on the car's surface. Let's take this iconic digital collection on a road trip around the world together! Download the Acute Art app to be part of it. Thank you silvanoballone for capturing our BMW Art Cars all around #Hamburg! _ 1. BMW Art Car by John Baldessari, BMW M6 GTLM, augmented reality. Courtesy of the artist and Acute Art in collaboration with BMW Group Culture. © John Baldessari 2016. Courtesy of Estate of John Baldessari © 2021. Courtesy Sprüth Magers. 2. BMW Art Car by Matazo Kayama, BMW 535i, 1990, augm...