Advertisers on X are headed for the door. ⁠ ⁠ Yesterday, Apple and Disney announced that they, along with Warner Bros, Paramount, IBM, the European Commission, and Lionsgate, would be pulling their ads from X in the wake of Elon Musk's response to an antisemitic post. ⁠ ⁠ The post claimed that Jewish communities push "dialectical hatred" toward white people, to which Musk replied, "You have said the actual truth." Part of the post also appeared to repeat the same conspiracy theory espoused by the 2018 Pittsburgh synagogue shooter.⁠ ⁠ Apple in particular had been one of the biggest advertisers on X, and with this being another incident of Musk flirting with antisemitic rhetoric, it appears the billionaire CEO may have finally cost himself the ad dollars his platform desperately needs. ⁠ ⁠ #socialmedia #businessnews #technews #elonmusk #disney #apple #ibm #advertising