Tim Cook waves goodbye to a decade-long project. ⁠ ⁠ Apple leadership revealed internally that the company was abandoning plans to develop its own fully autonomous EV, per Bloomberg. ⁠ ⁠ Named "Project Titan," the effort began as far back as 2014, but experienced a number of setbacks through the years. ⁠ ⁠ With the EV market itself showing signs of slowing, it makes sense that Apple would abandon the project, especially with any potential vehicle still years away.⁠ ⁠ As recently as last month the company had pumped the literal brakes on the future car, sharing that it wouldn't be launched until 2028 at the earliest. ⁠ ⁠ There were nearly 2,000 employees tasked with research and development on the project, many of whom will be moved over to Apple's generative AI division. ⁠ ⁠ 📸 : Getty⁠ ⁠ #apple #EV #electricvehicles #artificialintelligence #technews #business #businessnews⁠